Wash & Go has been committed to football since 1999, when it became the official shampoo of the FA Premier League for two years. Since that time, the brand has supported future football greats through a series of grass roots campaigns with school children and Sunday League teams. Initiatives have focussed on much needed ‘tools’ to help communities take a step towards their football aspirations, providing thousands of kits and footballs, coaching sessions and copious amounts of top flight match tickets.
During its 2006 campaign, Wash & Go gave a team kit away to Mairead Macbeth, who decided she would donate the strip to a needy team she had met during her support work in Ethiopia. It was from this act of kindness that a new Wash & Go grass roots football campaign was born - Score Ethiopia!